Glossary
GEO (Generative Engine Optimization)
All the work done so a brand appears accurately and often in generative AI answers.
GEO, or generative engine optimization, aims to improve how a brand, product or piece of content appears in the answers systems like ChatGPT, Gemini, Claude and Perplexity give to user questions.
Where traditional SEO targets position on a results page, GEO focuses on the content of the answer AI generates: is the brand mentioned, how is it mentioned, and which sources does the answer rely on?
The first step in GEO is measurement. If you don't know which questions you're missing from, you can't choose what to fix.
Updated: · Author: GeoDog Editorial